Ladies of any demographic are mostly beauty-conscious. Therefore companies always create new cosmetic products. With the rapidly transforming trends, now every product is getting more aesthetically pleasing and efficient. In the realm of lipsticks, there are unlimited shades already existing. But still, cosmetic companies are coming up with new designs and shades of lipsticks.
When they want to market the products, they always look for creative and innovative ways that perfectly showcase their product and allure the customers towards their brand effectively. As lipsticks symbolize beauty and elegance, their packaging must be stunning and exclusive. Which instantly grabs the buyers’ attention and asks them to buy your product. The Custom Lipstick Boxes are not only essential to uplift the image of your brand, but they are significant for providing ultimate protection and security to delicate makeup products. In every era, cosmetics are used by females. And now they are transformed into a whole industry.
30% of the businesses report a rise in revenue after they improve their product’s packaging.
Here we will discuss how Custom Lipstick Boxes will help you in your business growth and uplift the personality of your products.
Create A Strong Brand Identity
The stunning appearances of your product create a strong brand image and identity for the company. Once they get to know your product and try them, they will become your regular customers and loyal clientele for sure. When you portray your products as professional and genuine ones, you can get the tension of potential buyers effectively. And it will increase your sales like never before. Transform the outlook of your product with Lipstick Boxes and provide your customers with the best quality lipsticks to make them your loyal customers.
With the latest technological advancement in designing and printing techniques, you can get the ultimate styling of your Lipstick Packaging that will uplift your brand identity and make them more stunning.
According to the statistics, 81% of consumers purchase something new for the first time because they found it appealing.
If you are a newly established brand and want to increase your customer base, you have to get creatively designed packaging solutions for your brand. It will not only enhance the appearance of your products but provide them with ultimate support and security.
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Complete Protection And Support To The Product
There is no doubt that cosmetic products are delicate to handle, and they need extra care and protection during shipment or delivery of the product. No cosmetic company ever wants to deliver damaged lipsticks to the customer’s step or the retail stores. Therefore professional cosmetic companies always utilize the best quality Lipstick Box Packaging for their lipsticks to ensure maximum protection and security to the delicate lipsticks.
There are several materials that you can utilize according to your needs and the nature of your products. Some of the most famous materials that the company is used to manufacture their Custom Lipstick Boxes are:
- Corrugated Material:
This material is sturdy and resilient enough to provide maximum protection to the lipsticks. The three layers of this material insurance complete security to the product and prevent them from the external environment. This packaging material aids you in the shipment of your product as well. So you don’t have to worry about the condition of the lipsticks as you deliver them.
- Kraft Material:
This material is biodegradable. And it is available abundantly in nature. Therefore it is a cost-effective option for the newly established cosmetic companies as well. Due to its low cost and high strength, most companies use this material for their Custom Lipstick Boxes. The porous ground material allows complete ventilation off the air to secure the texture and fragrance of the product. The lipsticks will not get smudged or destroyed during transportation or shipment of the product.
It is a fact that every lipstick is different in size, shape, style, design, and texture. Therefore every lipstick brand needs exclusive designs of Custom Lipstick Boxes for their products. It is beneficial to understand the size, weight, texture, or nature of the lipstick to order the perfect size of the boxes.
In case you are wondering if material matters in the view of customers when they are buying the product. Here is a stat:
According to Ipsos, 67% of the customers report that they prefer cardboard or paper packaging.
Hence the material of the packaging holds significant importance. As people are getting more aware of pollution and global warming, they are noticing the products more. It transforms the buying decision of the customer.
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Ecologically Friendly Material And Biodegradable
The most important factor that attracts eco-conscious customers towards your brand is that you utilize biodegradable and environmentally safe material in the packaging of your products. These qualities enhance your standing as a company and make your product prominent among the sea of other competitors selling the same product.
As the awareness regarding pollution and global warming has increased among the customers, they prefer to get biodegradable and environmentally friendly material. If you provide the customers with biodegradable and environmentally safe material, they will not only adore your products but prefer them over other brands.
The biodegradable material does not harm the environment in any condition because it cuts down the worsening effects of litter and pollution. Another factor that will enhance the sales is the quality of Lipstick Box Packaging that is reusable and recyclable. Customers can recycle them in whatever manner they want and transform them into stunning DIY projects and also use these Custom Lipstick Boxes to store anything they want.
Cost-Effective Option
As these materials are cost-effective, they are the perfect selection for newly established cosmetic brands or even well-established companies. These low-cost Lipstick Boxes Wholesale increase your profits and growth of your business seamlessly. You can generate more income because you are selecting a budget-friendly packaging option for your brand. It will give you the freedom to set the targets that you aimed for.
Top-Notch Aesthetics
Lipsticks symbolize beauty and extravagance elegance. Overall aesthetics of the packaging of lipsticks must be of premium quality. The factor that makes up the aesthetics of any product it is consist of,
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Appropriate Color Selection
Colors hold significant importance in setting up the right personality and aura of the product. Therefore you should select the best appropriate colors for your products. There are various color combinations that you can use. It is beneficial to try out different designs and colors before selecting the best suitable one for your product.
You can go for minimalistic pastel colors for an elegant and clean vibe. If you want to give your products a more feminine look, opt for floral patterns and vivid, bright colors for Lipstick Box Packaging. It will strike the customers and make them intrigued about your product. If you want to get a stunning and exclusive outlook of your brand, go for dark black color and amalgamate it with artistic white shades to get a top-notch and premium look for your lipsticks.
Utilization of Sleek Typography
There are unlimited typography styles already available that you can choose according to the personality and nature of your brand and products’ vibe. Make sure that whatever typography styles you are selecting should be easy to read and convenient to understand by the customers. If not, then there are chances that they will ignore your product and move on to the next brand.
You can also get customized fonts for your brand if you wish to add a unique touch to them. It will provide a more appealing appearance to the Custom Lipstick Boxes.
Modern Printing Techniques
If you are investing your skills, time, skills, and resources in the innovative design of your packaging, then you have to get state-of-the-art printing techniques. It is essential because the mediocre level printing will not enhance the feel of the design, and it will make the overall vibe dull.
Some of the latest designing techniques include:
- Foiling:
If you want to get the shiny and shimmery appearance of your brand, select foiling of gold, silver, and metallic. It adds an exclusive and extravagant feel to your product and makes them look expensive. It can effectively boost up the sales of your lipsticks because customers will effectively attract to the glowy look of the product.
- Laminations:
Laminations are of two types. The matt lamination is the perfect selection for getting a dry and simplistic aura of the product. You can combine them with the pastel shades of colors to get the ultimate heavenly vibe of your brand.
The other type of lamination is glossy lamination because it provides a shiny and smooth feel to Custom Lipstick Boxes. You can use whatever lamination you find best for your products and unify them with appropriate colors.
- Flexography Printing:
It is the most affordable and effective type of printing. It uses fewer colors and gives off outstanding results.
- Off-set Printing:
It gives a soft and smooth touch to the products. You can combine them with bright and vivid colors to get the intriguing appearance of your brand. The dark and dazzling colors will attract the customers and make them love your product even more.
- Digital Printing:
Digital Printing has a comparatively short life. So it is the perfect pick if you want to print your products for any promotional event or just for testing. You can print any special message regarding the ongoing event or festive occasion on the packaging to make them thematically design. People love to get these customized boxes of products.
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Seamless Promotion And Marketing
As time is advancing, the promotion and marketing tactics are getting more innovative. Companies come up with unique ideas to promote their products in the market effectively. The widely used method is to utilize the packaging for the marketing and promotion of the brand. Hence you can use them as your effective marketing tool.
To promote your product by the Lipstick Packaging, you have to get a unique design of the packaging boxes. Companies embellish the product’s information and the brand’s vision on the packaging of their products because it adds personality and makes the outlook more genuine.
These details vary from product to product, but in the case of lipsticks, you can add the following texts in Custom Lipstick Boxes.
- Enticing and unique brand logo
- Brand Name
- Brand vision or mission
- Slogan or one line product description
- Labels (biodegradable, cruelty-free, environmentally safe)
- General qualities of the product
- Product image on the packaging
- Product name
- How to use the product
- How to store the product
- Ingredients
- Any possible side effects
- The manufacturing date of the product
- The expiry date of the product
In a nutshell, Lipstick Box Packaging or Custom Lipstick Boxes not only provide your brand with an identity but provide your product with trustful and resilient packaging. It protects the texture, shape, and fragrance of the lipsticks during transportation for shipment of the orders.
In the end, it is also a fact that packaging can only value the buyers and incline them towards your brand. But if you want to retain your client and make them stay loyal to your brand, you have to provide them with the stunning quality of products. The unforgettable user experience will give you customers that repeatedly purchase your products. So work on the appearance of the product; and the maintenance of the quality of the product simultaneously.